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Metro Detroit Area

I'm Sean.

Graphic Design
Human Resources

Marketing and Spanish Language student at Oakland University

I'm Sean.

Graphic Design
Human Resources

Marketing and Spanish Language student at Oakland University

01 // summary

Who I Am

Driving people toward something great has always been my passion. Whether it’s helping great products and services find their way to great consumers, or helping great candidates find their way to great careers, I leverage proven experience in Marketing, Communications, Graphic Design, and Human Resources to make the connection.

I’m a personable and driven Marketing and Spanish Language student at Oakland University that stumbled upon an appreciation for people and organizational culture somewhere along the way. In addition to my coursework, I’m a Marketing and Human Resources professional in the construction and manufacturing industries. It hasn’t necessarily been the experience that I expected when I accepted a Marketing and Graphic Design internship with American Fence & Supply Co., Inc./Metal City Fab, but it has most definitely been one of the most transformative and rewarding experiences of my career thus far.

When faced with staffing challenges as a result of the COVID-19 pandemic, our CEO appointed me, an intern (at the time), to oversee and manage the recruiting and Human Resources functions for a new team of employees from Puerto Rico as well as the cultural sensitivity training and integration of our existing workforce.

Using Spanish language skills developed throughout my education, I found that I was able to connect and interact with these team members on a level beyond that of your typical employer-employee relationship. Simply because I was able to communicate with these team members in their own language, I was awarded the opportunity to learn about their culture, their families, their upbringing, and so much more. This experience inspired me to become more involved in HR.

Today, I’ve been brought on as a full-time team member, handling all of our marketing and analytics; graphic design; domestic and offshore recruiting in San Juan, Puerto Rico; candidate screening, interviewing, and hiring; and a significant portion of our other HR functions. I employ several years of experience in marketing and graphic design to attract not only potential clients to our products and services, but also potential candidates to our careers and opportunities. I love organizational culture, and believe that just as a product or service can be marketed to the perfect consumer, a career can be marketed to the perfect cultural fit or candidate.

In my free time, I’m involved in Tau Kappa Epsilon fraternity, where I have held several leadership roles, and the American Marketing Association.

Want to chat about marketing, HR, or opportunities?

02 // Showcase


Proven experience in all facets of creative/digital advertising and graphic design.

03 // Education

Oakland University

Rochester, MI | Expected Graduation Apr 2022

B.A. Marketing, Spanish Language (minor)

University of Detroit Jesuit High School

Detroit, MI | Aug 2013 - Apr 2017

04 // Involvement

Heavily involved member of extracurriculars at Oakland University including the Upsilon-Xi chapter of Tau Kappa Epsilon and the American Marketing Association. I have leveraged skills in digital marketing, event planning, and leadership in various roles. Single-handedly planned and marketed TKE’s largest fundraising and social events to date, raising nearly double the proceeds of previous years’ events.

Tau Kappa Epsilon Fraternity

–  Social Media Manager –  Webmaster –  Special Events Chair –  Housing Chair –  Housing Committee

American Marketing Association

05.1 // Experience


Professional experience in various creative and digital marketing, graphic design, and human resources roles as well as freelance marketing and graphic design consulting for executives and other professionals across various industries.

American Fence & Supply Co., Inc.
Metal City Fab

Warren, mi

Served as the lead for all marketing ventures for American Fence & Supply Co., Inc. and Metal City Fab across North America, achieving over $13 million in combined revenue in 2020. Directly reports to CEO and COO.

–  Developed marketing department and initiatives from the ground up

–  Developed, implemented, and measured success of all marketing initiatives from strategy to execution

–  Maintained oversight of all marketing and creative initiatives

–  Created marketing plans, working with COO to set goals/KPIs

–  Strategized and executed the creation and development of the Metal City Fab brand and the rebranding of American Fence & Supply Co., Inc.; developed, distributed, and enforced brand guidelines for each

–  Conceptualized, built, updated, and maintained the design, content, SEO, and UI/UX functionality for Metal City Fab’s website (achieving an average session duration of 4m 24s and outcompeting all known local competitors on Google) as well as the overhaul of American Fence’s website

–  Implemented social media presence and devised social media strategy and schedules, increasing performance significantly in just one year (sample statistics here and here)

–  Developed email campaigns to targeted leads and clients

–  Strategized and created various digital and print lead generation tools including hard cover books, magazines, flyers, white papers, blog posts, digital ads, landing pages/CTAs, e-blasts, packaging, swag, NFC business cards, banners, etc.

–  Spearheaded public relations strategy and worked with executives and marketing associates at industry partners such as CAM and AGC to raise brand awareness and generate leads

–  Wrote articles for placement in publications such as the Associated General Contractors of MI’s “The Midweek Briefing”

–  Visited construction sites all over Metro Detroit and beyond to photograph recently completed work

–  Led Metal City Fab’s expansion into two new target markets, identifying potential leads and devising strategies for their successful conversion

Served as the Human Resources Coordinator for not only the Spanish-speaking workforce, but the rest of the employees as well, following the completion of my internship. Directly reported to CEO and CFO.

–  Implemented and independently headed offshore direct recruiting in San Juan, PR in place of indirectly recruiting through staffing companies in PR

–  Proactively worked with supervisors and managers to understand needs and provide recruiting solutions in response to hiring needs
–  Built and maintained personnel files and medical files
–  Utilized various recruitment tools such as Indeed and LinkedIn to source qualified candidates actively and passively for various roles including laborers, skilled tradesmen, and Leadership Team members
–  Assessed up to 200 resumes, conducted up to 30 phone screenings, and completed 10-12 interviews per week to determine candidate viability
–  Processed background checks and ordered drug testing for new hires
–  Ordered COVID-19 testing for new hires and other employees based on likelihood of exposure and other factors
–  Maintained a high-quality pipeline of pre-screened candidates for various positions
–  Conducted research on competitors’ benefits and compensation, analyzed them in comparison to our own, and presented suggestions to Leadership Team based on findings
–  Worked with staffing companies to fill open positions during busy periods
–  Worked with recruiters in Puerto Rico to continue and further develop recruiting program
–  Worked with community organizations and training centers such as SER Metro and Detroit Training Center to offer employment opportunities to their students
–  Created recruitment marketing materials and distributed them via various outlets
–  Assisted CFO with administration of payroll and benefits, incident reporting, investigations, etc.
–  Implemented monthly contests and events, designed and ordered custom jackets and other swag, and strategized other ways to boost employee morale/company culture and reduce turnover rates
–  Completely revised, updated, and restructured Employee Handbook, Safety Manual, and other company policies and procedures

Originally hired to assist CEO and COO as a marketing intern. When COVID-19 hit Michigan, the position quickly evolved into a much broader range of unexpected responsibilities. Hired full time at the end of my internship.

–  Implemented and managed recruiting program based in Puerto Rico to solve labor shortages due to COVID-19

–  Translated Employee Handbook, Safety Manual, and other miscellaneous documents and policies from English to Spanish

–  Wrote job offers and new company policies in Spanish and English

–  Developed and led cultural integration and sensitivity training for entire existing workforce

–  Developed and led onboarding and orientation programs for incoming recruits

–  Served as the sole administrative point of contact for entire Spanish-speaking workforce

–  Executed disciplinary measures and terminations of Spanish speaking employees

–  Verbally translated conversations from English to Spanish and vice versa

–  Led COVID-19 response, wrote and revised plans, developed screening measures, maintained communication with workforce, ordered and inventoried PPE, designed custom face coverings, and ensured compliance with MIOSHA and CDC guidelines

–  Began the development of the Metal City Fab brand and its website

–  Completed miscellaneous graphic design projects as needed

–  Began strategizing and working to implement new marketing department and strategies

–  Filed and received two registered trademarks for Metal City Fab’s proprietary ACR4500® and AmeriLouver® designs, independently submitted six others (currently in review)

Bret Russell, Inc.

Bingham farms, mi

–  Worked as an independent contractor to maintain strict and proper care of custom-designed office aquarium

–  Tracked and reported all purchases made in relation to aquarium

–  Tracked and reported all aquarium conditions in database controlled through an iPad installed in the aquarium’s stand

Premier Pet Supply

Beverly Hills, MI

–  Managed three sections of a retail store independently, assisted in the management of the same three sections across brick and mortar nine retail locations

–  Trained new employees and educated existing employees on policies, product information, sales tips, etc.

–  Maintained inventory, directed merchandising, and set pricing

–  Headed all marketing for said sections, including social media marketing and website design

–  Provided hands on, exceptional customer service and drove sales

–  Maintained mutually beneficial relationships with customers, sales representatives, and suppliers

–  Collaborated with other locations to maintain high quality customer service and product selection

–  Managed and directed six employees and countless volunteers

–  Worked with high end clients through the design and purchasing process of luxury, custom aquariums and more, achieving top sales in 2019 following the sale of a >$75,000, self-maintained and computer-operated aquarium to a private client

–  Booked and coordinated special events for brand outreach

–  Booked and coordinated events such as birthday parties, educational presentations, etc.

–  Led educational presentations at large events, fundraisers, conferences, expositions, etc.

–  Represented brand at industry conferences and expositions

–  Maintained strict and proper care of hundreds of live animals, ensured proper scheduling and record keeping of all care initiatives

–  Worked closely with veterinarians to ensure that all animals were provided with proper care when necessary

–  Educated customers and provided support in the care of their own pets


Rochester, MI

–  Used social media and word of mouth advertising to drive sales and expand brand outreach

–  Provided potential customers with support and enticement to make purchases with the brand

–  Passed out stickers, coupons, personal discount codes, and other promotional materials at university events to secure leads

05.2 // experience


Crossroads of Michigan

Detroit, MI

–  Prepare and serve meals in a soup kitchen while providing clients with a sense of importance and appreciation

Academy of the Americas

Detroit, MI

–  Tutored and mentored 30+ primarily Spanish-speaking students

–  Assisted teachers with daily tasks and activities

Premier Pet Supply

Beverly Hills, MI

–  Began learning about customer service and interacting with customers

–  Performed basic animal care duties and began building responsibility

06 // expertise

Skills, Tools, and Technologies

– Adobe Creative Suite
–  Advertising
– Ahrefs
– Analytics and reporting
– ATS (various)
– B2B sales
– B2C sales
– Brand positioning, outreach, and strategy
– Candidate screening and interviews
– Canva
– Collateral development
– Communication
– Compliance
– Content creation and development
– Copy writing
– Creative marketing
– Creative writing
– Critical thinking
– Cross-cultural teams
– Cultural integration
Customer service
– Digital marketing
– Display ads
– Email marketing
– Employment law
– Event planning and management
– Fundraising
– Google Ads
– Google Analytics
– Google Workspace
– Graphic design
– Hootsuite
– Key messaging
– Landing pages
– Leadership
– Mailchimp
– Management
– Marketing automation
– Media relations
– Microsites
– Microsoft Office
– Moz
– Onboarding
– Organization
– Organizational culture
– PPC campaigns
– Policy development and implementation
– Press releases
– Print and web design development
– Problem solving
– Project management
– Proofreading
– Public relations
– Public speaking
– Recruiting and recruitment marketing
– Social media management
– Spanish translation
– Teamwork
– Time management
– UI (user interface)
– UX (user experience)
– Website development and implementation
– White papers
– WordPress
– Yoast
– Zendesk Sell


Spanish 0%
English 0%

07 // Certifications

Google Ads

Google Ads Apps Certification

MAR 2021 | 74464983

Google Ads Display Certification

FEB 2021 | 70323469

Google Ads Measurement Certification

FEB 2021 | 70648092

Google Ads Search Certification

JAN 2021 | 70326780

Google Ads Video Certification

MAR 2021 | 70650580

Google Marketing Platform

Google Analytics Individual Qualification

FEB 2021 | 70648092

Google Campaign Manager 360 Certification

MAR 2021 | 74588054

Google Creative Certification

MAR 2021 | 74589097

Google Mobile Experience Certification

MAR 2021 | 74600227

Google Mobile for Growth Certification

MAR 2021 | 74600237

Google Search Ads 360 Certification

MAR 2021 | 74465385

Google Shopping

Google Shopping Ads Certification

FEB 2021 | 70657695

LinkedIn Skill Assessments

Adobe Photoshop

MAR 2021

Cascading Style Sheets (CSS)

MAR 2021

Google Analytics

MAR 2021


MAR 2021

Microsoft Excel

MAR 2021

Microsoft PowerPoint

MAR 2021

Microsoft Word

MAR 2021

Search Engine Optimization (SEO)

MAR 2021


MAR 2021


Snapchat Ads Manager Certification

MAR 2021 | 160603526

08 // trademarks and publications

New Member Project Highlight

FEB 2021 | Associated General Contractors of Michigan

AmeriLouver® Trademark

JAN 2021 | United States Patent and Trademark Office

ACR4500® Trademark

JAN 2021 | United States Patent and Trademark Office

09 // get in touch

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