American Fence & Supply Co., Inc. Brand Guidelines
Working with brand elements (logo, base color scheme, etc.) previously developed in the early 2000s, I created and implemented a more comprehensive and modern branding strategy and guidelines for its use across both web and print applications. I re-colored the logos, further developed the color palette, worked with font designers to create a custom font, developed slogans and tag lines, and much more to create a traditional, yet visually appealing brand identity.
Develop and implement comprehensive brand guidelines for American Fence & Supply Co., Inc.