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Metro Detroit Area

American Fence & Supply Co., Inc. Brand Guidelines

Working with brand elements (logo, base color scheme, etc.) previously developed in the early 2000s, I created and implemented a more comprehensive and modern branding strategy and guidelines for its use across both web and print applications. I re-colored the logos, further developed the color palette, worked with font designers to create a custom font, developed slogans and tag lines, and much more to create a traditional, yet visually appealing brand identity.


Develop and implement comprehensive brand guidelines for American Fence & Supply Co., Inc.

  • Strategy

    Brand Strategy

  • Design

    Graphic Design

  • Tools

    Photoshop, Illustrator, InDesign, Canva Pro

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