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Metro Detroit Area
me@seanschaefer.co

Metal City Fab Brand Guidelines

Working with brand elements (logo, base color scheme, etc.) partially developed by an outside marketing firm prior to my hire, I created and implemented an updated and more comprehensive branding strategy and guidelines for its use across both web and print applications. I completed and perfected the design of the logos, further developed the color palette, worked with font designers to create a custom font, developed slogans and tag lines, and much more to create a unique, luxury, and visually appealing brand identity.

Task

Develop and implement comprehensive brand guidelines for Metal City Fab.

  • Strategy

    Brand Strategy

  • Design

    Graphic Design

  • Tools

    Photoshop, Illustrator, InDesign, Canva Pro

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